Friday, September 30, 2011

Design Sucess and Failure in Relation to Syntactical Guidlines

Many different Olympic logos have been created for 2016, some better than others. The Tokyo one struck me as the best designed. Your eyes follow the "tie" in the Olympic band down to the rising sun in the logo, providing instant understanding of the logo. The tied band is balanced with the rest of the logo, but not in a simple way, the angle creates interesting stress.

On the other hand, this logo is almost all stress. Not only that, but without the text, I would have no idea what the logo was for. The stress lines aren't parallel, so they're not really boring, but they seem to serve no purpose. The square in the center also serves no purpose other than to prevent a negative space in the center from developing. The grouping of the four numbers into a square, necessitating the square, also seems unnatural and forced.

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